Woman holding a tube of Primally Pure lip oil close to her lips. Primally Pure Lip Oil  on models lips glossy non-toxic lip care

Cozy, clean lip care

Cozy, clean lip care

The non-toxic secret to lasting hydration and high shine. Shop clean lip care to nourish and naturally plump lips.

The non-toxic secret to lasting hydration and high shine.

NEW TO NON-TOXIC? SHOP BEST-SELLERS

Holistic Staples

The Jet Set Set Primally Pure
The Jet Set Set Primally Pure
TRAVEL-SIZE STAPLES

The Jet Set Bundle - Holiday Edition

Your favorite skincare – now travel-sized. Packed in a custom organic bag, Body Wash, Body Butter, Deodorant + Lip Balm (in our limited-edition holiday scent) help you feel fresh and glowy on the go.

Over 40,000 5-Star Reviews

the pure promise

We use nature’s most precious elements to make non-toxic skincare products that support radiant skin, a healthy body + a happy self.

Black flower-like symbol to symbolize Primally Pure does not use anything artificial in products

no artificial anything

We use nature’s most precious elements and nothing more.

Black icon a flower to symbolize Primally Pure sustainably sourced ingredients

Sustainably sourced

From small family farms to wildcrafted botanicals to ethically processed ingredients, we take sourcing seriously.

Outline of the state of California in a circular border to symbolize Primally Pure products are made in the USA and headquarters in Southern California

made in the usa

Handcrafted with love in sunny southern California.

Heart symbol in a circular border to symbolize Primally Pure Happiness Guarantee Promise to customer satisfaction

happiness guaranteed

If you’re not 100% satisfied, we’ll give you your money back.