Infuse your space with purifying negative ions and uplifting non-toxic aromas
Our Current Favorites
Non-Toxic Deodorant That Actually Works
Our non-toxic deodorants are made with simple, organic ingredients that are 100% natural and safe.
Jade Gua Sha Stone
We use nature's most precious elements to make non-toxic skincare products that support radiant skin, a healthy body + a happy self.
We use nature's most precious elements and nothing more.
From small family farms to wildcrafted botanicals to ethically processed ingredients, we take sourcing seriously.
Handcrafted with love in sunny southern California.
If you're not 100% satisfied, we’ll give you your money back.
“You can get results with allllll natural products, and I’m never going back.”
“After our last miscarriage, I knew it was time to move forward in the healthiest way. Thankfully, I found Primally Pure and it made the transition so easy and highly enjoyable. I had assumptions about natural skincare that were quickly proven wrong: it is as effective, it smells just as good (if not better), and you can get results with allllll natural products. It's safe to say I am never going back, chemical free is the way to be for THIS girl!”
jenna kutcher, the goal digger podcast
“Primally Pure’s Complexion Mist is the best toner I’ve ever tried.”
“The deodorant’s powerful combination of baking soda with kaolin clay, a powerful detoxifier, is no match for odor. So fresh and so clean!”
“A variety of non-toxic solutions for the home and body.”
“Voted Best Acne Treatment for Oily Skin: Primally Pure Cleansing Oil for Oily Skin”
“The Blue Tansy Body Oil majorly hydrates the skin.”
“Bethany began formulating her own replacements with real, recognizable ingredients. Much to her surprise, the products she made actually worked better than the dozens she had tried in the past.”
From the PP Community
Read on for our favorite clean beauty tips and advice for intentional living.