A glow up from the ground up
Meet the same natural and effective formulas you love, now in a new elevated look that embodies the simple abundance and organic elegance of the ingredients within.
Fewer Suds,
Better Skin Barrier
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Get Started with Natural Skincare
We’ve curated our best selling bundles to jumpstart your journey to holistic wellness.
Over 40,000 5-Star Reviews
"My skin absolutely loves this especially after traveling or being in the sun. I use the facial cupping tools to help break up fascia all throughout my face, my neck around my eyes and even on my lips to help circulation." - Ashley
"I love using the Plumping Mask because it contains bakuchiol which is a natural, pregnancy safe alternative to retinol and its perfect for sensitive skin!" — Tobi
"Double Cleansing has been a key part of improving my overall skin health. I like to take the time to massage my skin and pay attention to any areas or tension" - Grace
"I love my self care routine it consists of using the cleansing oil + the full plumping line leaving my skin glowing" — Brittany
"Swapping out my morning cleanse for facial dry brushing provides a gentle exfoliation I can use daily that supports lymphatic drainage which is so important." - Vanessa
the pure promise
We use nature’s most precious elements to make non-toxic skincare products that support radiant skin, a healthy body + a happy self.
no artificial anything
We use nature’s most precious elements and nothing more.
Sustainably sourced
From small family farms to wildcrafted botanicals to ethically processes ingredients, we take sourcing seriously.
made in the usa
Handcrafted with love in sunny southern California.
happiness guaranteed
If you’re not 100% satisfied, we’ll give you your money back.
TRIED & TRUE
“Bethany began formulating her own replacements with real, recognizable ingredients. Much to her surprise, the products she made actually worked better...”
“Primally Pure’s Complexion Mist is the best toner I’ve ever tried.”
“The deodorant’s powerful combination of baking soda with kaolin clay, a powerful detoxifier, is no match for odor.”
“A variety of non-toxic solutions for home and body.”
“Voted Best Acne Treatment for Oily Skin: Primally Pure Cleansing Oil for Oily Skin”
“The Blue Tansy Body Oil majorly hydrates the skin.”
