Meet the newest addition to our award-winning deodorant collection: a baking soda-free natural deodorant designed with the most sensitive skin in mind. Made with a high-performing, skin-soothing blend of magnesium from dead sea salts, tallow from grass-fed cows and organic arrowroot powder to deliver all-day odor protection while protecting delicate skin. This gentle formula is fortified with activated charcoal for added detoxification + deodorizing without irritation.
Reduces body odor
Powerfully detoxifies
Antibacterial + antimicrobial
Soothes irritation
Formulated for sensitive skin
Non-toxic, refreshing aroma
Try an Upgrade
starting at $ 36
Good For
Organic Arrowroot Powder, Organic Coconut Oil, Magnesium Hydroxide from Dead Sea Salts, Tallow from 100% Grass-Fed Cows, Organic Beeswax, Magnesium Carbonate Hydroxide from Dead Sea Salts, Non-nano Zinc Oxide, Kaolin Clay, Activated Charcoal, Essential Oils of Organic Eucalyptus and Organic Peppermint, Non-GMO Vitamin E
Overall rating: 4.3939395 / 5 from 396 reviews.
This baking soda-free natural deodorant offers a blend of magnesium from Dead Sea salts, tallow from grass-fed cows, and organic arrowroot powder for all-day odor protection. While opinions vary on its application and consistency, customers appreciate its skin-soothing properties and fresh, clean scent.
Review topics: [size, ingredients, irritation, smells, results, protection, feels, issues, husband, texture, residue, use, consistency, packaging, formula, buy, skin, sensation, breakouts, difference, coverage, redness, oil, works, alternative, clothes, customer service, found, deodorant, baking soda].
"The best deodorant now without baking soda! I randomly developed a reaction to basking soda while pregnant with my second kid, so I was so sad to have to stop using PP deodorant. But luckily, they came out with this product while I was pregnant! Works just as well. I just wish they'd come out with the baking soda free in the lavender scent!!"
"I had tried a few “cleaner” and “natural” deodorant products but nothing was working. My armpits were raw and so itchy. Finally, I read to try a baking soda free deodorant and primary pure was one of the few that made some. It has been a life saver and my skin is much happier. I do wish it controlled odor a little better- the charcoal one does better than the other baking soda free though. It is a bit thicker than your traditional deodorants, but nothing you don’t get used to. It is a great product and probably the only deodorant I will use from now on."
"It lasts all day and I’m not sensitive to it! It’s one of the best non-toxic deodorants out there!"
"Honestly, I've never noticed the smell. The 5 stars are awarded because it's a clean deodorant that keeps me dry while also avoiding swollen, itchy and red nodes, thanks to the no baking soda option. Bravo PP!!"
"First natural deodorant I can use without irritation!! I’ve tried so many. Years ago I fell in love with primal pure deodorant but over time the baking soda irritated my skin. This baking soda free version works well without the itchy, red irritation. I had such a time with underarm sensitivity that I did also get laser hair removal. This has helped reduce irritation too. The combo of laser hair removal and this baking soda free deodorant are working!!! I am so grateful as I had gotten into a real pickle with my sensitivity to all deodorants"
"Got this for my daughter who has just started needing some deodrant and she struggles to put this on alone. It is so dry and does not glide on well. She is active all day long. The smell also does not last all day. The smell lasts half the day if that."
"super halpy with the results. No smell, clean, not a pore clogger, keeps you clean. As an anxious person I do transpire a lot but this deodorant has been great"
"I've had a really hard time finding affordable, all-natural deodorant that doesn't irritate my armpits and actually works! This is great for my sensitive skin and doesn't make me smell halfway through the day. Absolutely love!"
"I was very disappointed in the price of this and it’s no better than anything else I’ve used it doesn’t keep you dry at all and then when I try to get a credit for it, they wanted to give me credit if and only if I spend it there otherwise I lost my eight dollars plus it broke me out. I was very disappointed. I will never purchase again."
"The Charcoal Baking Soda Free Deodorant offers a gentle start for sensitive skin, especially if you’ve experienced irritation or breakouts from baking soda formulas. The initial sensation is mild and soothing, with charcoal helping to neutralize odor without the harsh sting or redness some natural deodorants can cause. It performed noticeably better on reactive skin, with fewer breakouts and less underarm irritation. However, the trade-off is longevity and performance—while it feels comfortable throughout the day, it does require frequent reapplication and tends to run out faster than expected, which can make it less practical for long-term daily use."
the pure promise
We use nature’s most precious elements and nothing more.
From small family farms to wildcrafted botanicals to ethically processed ingredients, we take sourcing seriously.
Handcrafted with love in sunny southern California.
If you’re not 100% satisfied, we’ll give you your money back.
