{"title":"Serums + Creams","description":"","products":[{"product_id":"plumping-serum","title":"Plumping Serum","description":"\u003cp dir=\"ltr\"\u003e\u003cspan data-sheets-root=\"1\"\u003eWith green coffee oil, castor oil and astaxanthin, this serum intensely hydrates, stimulates collagen synthesis and improves elasticity + skin tone. Bakuchiol, botanical retinol alternative, smooths visible lines while antioxidant-rich oils diminish dark spots and guard against UV damage and inflammation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; font-family: var(--FONT-STACK-BODY);\"\u003e\u003cem\u003eNot sure which serum is best for you? \u003ca href=\"https:\/\/primallypure.com\/pages\/serum-match-quiz\" rel=\"noopener\" target=\"_blank\"\u003eClick here\u003c\/a\u003e\u003ca href=\"https:\/\/primallypure.com\/pages\/serum-comparison\" target=\"_blank\"\u003e\u003c\/a\u003e to find your perfect match.\u003c\/em\u003e\u003c\/p\u003e","brand":"Primally Pure","offers":[{"title":".5 oz","offer_id":28469139275860,"sku":"PLU-.5O-SER-68","price":58.0,"currency_code":"USD","in_stock":true},{"title":"1 oz","offer_id":29217024802900,"sku":"PLU-1OZ-SER-69","price":104.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/6120\/files\/2024_PlumpingSerum.5oz_PDPcopy_23b157b6-c049-40b0-8422-34704cbf753c.webp?v=1775666558"},{"product_id":"clarifying-serum","title":"Clarifying Serum","description":"\u003cp dir=\"ltr\"\u003e\u003cspan data-sheets-root=\"1\"\u003eThis lightweight superfood serum is packed with antioxidants to protect skin against free-radical damage, Vitamin E to repair hyperpigmentation, and fatty acids to calm breakouts while supporting the skin barrier. Nutrient-rich oils from prickly pear, jojoba, and manuka absorb deeply to leave your skin glowing—never greasy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; font-family: var(--FONT-STACK-BODY);\"\u003e \u003cem\u003eNot sure which serum is best for you? \u003ca href=\"https:\/\/primallypure.com\/pages\/serum-match-quiz\" rel=\"noopener\" target=\"_blank\"\u003eClick here\u003c\/a\u003e\u003ca href=\"https:\/\/primallypure.com\/pages\/serum-comparison\" target=\"_blank\"\u003e\u003c\/a\u003e to find your perfect match.\u003c\/em\u003e\u003c\/p\u003e","brand":"Primally Pure","offers":[{"title":".5 oz","offer_id":28469349941332,"sku":"CLA-.5OZ-SER-70","price":58.0,"currency_code":"USD","in_stock":true},{"title":"1 oz","offer_id":29217005142100,"sku":"CLA-1OZ-SER-71","price":102.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/6120\/files\/2024_ClarifyingSerum.5oz_PDP.webp?v=1775659731"},{"product_id":"clarifying-cream","title":"Clarifying Cream","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eHealing plants and healthy fats work in harmony to calm breakouts, even skin tone, and restore skin's moisture barrier. This lightweight, non-comedogenic cream melts into skin, soothes irritation, and protects from environmental stressors - creating a glowing (never greasy) complexion.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primally Pure","offers":[{"title":"1 oz","offer_id":40863358877866,"sku":"CLA-1OZ-CREA-335","price":42.0,"currency_code":"USD","in_stock":true},{"title":"2 oz","offer_id":40863358910634,"sku":"CLA-2OZ-CREA-336","price":78.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/6120\/files\/2024_Clarifying_Cream_1oz_PDP_2b0fbbca-3a0f-4816-bf3c-593d3d075d9b.webp?v=1775659713"},{"product_id":"soothing-cream","title":"Soothing Cream","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eA concentrated blend of grass-fed tallow, emu oil, and botanicals like blue tansy works to correct visible redness, support barrier repair, and calm irritation. Created for sensitive skin, its antioxidant-rich and anti-inflammatory ingredients help your complexion feel protected, restored and naturally radiant.\u003c\/span\u003e\u003c\/p\u003e","brand":"Primally Pure","offers":[{"title":"1 oz","offer_id":40863378505898,"sku":"SOO-1OZ-CREA-339","price":44.0,"currency_code":"USD","in_stock":true},{"title":"2 oz","offer_id":40863378538666,"sku":"SOO-2OZ-CREA-340","price":82.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/6120\/files\/2024_SoothingCream1oz_PDP-1copy_d5312f85-faf9-4fda-a4cc-60e4a20a82dc.webp?v=1775666633"},{"product_id":"plumping-cream","title":"Plumping Cream","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eThis rich, nourishing cream blends biocompatible animal fats and skin-plumping plant oils to deeply hydrate, smooth fine lines, and shield your skin from environmental stressors. Enhanced with bakuchiol, a gentle natural retinol alternative, it visibly improves texture and firmness without irritation.\u003c\/span\u003e\u003c\/p\u003e","brand":"Primally Pure","offers":[{"title":"1 oz","offer_id":40863377457322,"sku":"PLU-1OZ-CREA-337","price":40.0,"currency_code":"USD","in_stock":true},{"title":"2 oz","offer_id":40863377490090,"sku":"PLU-2OZ-CREA-338","price":72.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/6120\/files\/2024_Plumping_Cream_1oz_PDPcopy_fefe4bf2-80a7-4812-9c56-3042f9084043.webp?v=1775666541"},{"product_id":"soothing-serum","title":"Soothing Serum","description":"\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eFormulated with pumpkin seed oil, tamanu oil, and gotu kola, this soothing serum rebuilds hydration, calms redness, and supports the skin barrier. Rich in antioxidants and essential fatty acids, it helps reduce inflammation and strengthen skin against environmental stressors – leaving your complexion clear, balanced, and comforted.\u003c\/span\u003e\u003c\/p\u003e","brand":"Primally PURE","offers":[{"title":".5 oz","offer_id":41069546373290,"sku":"SOO-.5O-SER-66","price":48.0,"currency_code":"USD","in_stock":true},{"title":"1 oz","offer_id":41069546406058,"sku":"SOO-1OZ-SER-67","price":88.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/6120\/files\/2024_SoothingSerum.5oz_PDP_50a70745-c9ab-4319-9022-a6df6b41f02e.webp?v=1775666659"},{"product_id":"fancy-face-serum-pregnancy-safe","title":"Fancy Face Serum (Pregnancy)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMade for expecting and breastfeeding mamas, this pregnancy version of our vitamin-rich, nutrient-dense Fancy Face Serum infuses skin with the most potent and healing oils our planet has to offer to diminish fine lines, scarring, discoloration and acne. Its herbaceous, slightly spicy aroma reflects the medicinal properties of the powerful plant oils in this transformative formula.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; font-family: var(--FONT-STACK-BODY);\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eLooking for our Regular formula? \u003ca href=\"https:\/\/primallypure.com\/products\/fancy-face-serum-regenerate\" title=\"Fancy Face Serum Regenerate\/Regular\"\u003eClick here.\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Primally Pure","offers":[{"title":".5 oz","offer_id":46126604091562,"sku":"FAN-PREG-SER-45","price":52.0,"currency_code":"USD","in_stock":true},{"title":"1 oz","offer_id":46126604124330,"sku":"PREG-FAN-SER-1OZ-488","price":96.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/6120\/files\/FancyFaceSerum-PregnancySafe.5ozcopy_857ad37f-3ce6-4625-8594-44bf180f26c9.webp?v=1775659412"},{"product_id":"fancy-face-serum-regenerate","title":"Fancy Face Serum Regenerate","description":"\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003eA vitamin-rich, nutrient-dense blend of the most potent and healing oils our planet has to offer helps to diminish fine lines, scarring, discoloration and acne. Great for all skin types, its herbaceous, slightly spicy aroma reflects the medicinal properties of the powerful plant oils in this transformative formula.\u003cbr\u003e\u003cbr\u003eLooking for our Pregnancy Safe formula? \u003ca href=\"https:\/\/primallypure.com\/products\/fancy-face-serum-pregnancy-safe\" title=\"Fancy Face Serum Pregnancy Safe\"\u003eClick here.\u003c\/a\u003e\u003c\/p\u003e","brand":"Primally Pure","offers":[{"title":".5 oz","offer_id":46126620770474,"sku":"FAN-REG-SER-44","price":52.0,"currency_code":"USD","in_stock":true},{"title":"1 oz","offer_id":46126620737706,"sku":"REG-FAN-SER-1OZ-489","price":96.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/6120\/files\/FancyFaceSerum-Regenerate.5oz.webp?v=1775659415"},{"product_id":"regenerative-hemp-serum","title":"Regenerative Hemp Serum","description":"\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003eOne of nature's best kept secrets, regeneratively grown hemp flower offers a holistic approach to skin healing. Enriched with chlorophyll, fatty acids, essential amino acids, anti-inflammatory and bioactive compounds, it addresses everything from inflamed acne to signs of aging.\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; font-family: var(--FONT-STACK-BODY);\"\u003e\u003cem\u003eNot sure which serum is best for you?  \u003ca href=\"https:\/\/primallypure.com\/pages\/serum-match-quiz\" rel=\"noopener\" target=\"_blank\"\u003eClick here\u003c\/a\u003e to find your perfect match.\u003c\/em\u003e\u003ci data-stringify-type=\"italic\"\u003e\u003c\/i\u003e\u003c\/p\u003e","brand":"Primally Pure","offers":[{"title":".5 oz","offer_id":46224454156458,"sku":"HEM-.5OZ-SER-495","price":60.0,"currency_code":"USD","in_stock":true},{"title":"1 oz","offer_id":46224454189226,"sku":"HEM-1OZ-SER-496","price":108.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0874\/6120\/files\/RegenerativeHempSerum-colorfixcopy_40586f59-e96a-417b-aa50-0a21939dd030.webp?v=1775666571"}],"url":"https:\/\/primallypure.com\/collections\/serums-creams.oembed","provider":"Primally Pure","version":"1.0","type":"link"}